Play The Game is an agency that helps brands and projects enter eSports and video games. We all know that to impact specific targets you have to be different and creative; we offer you new ways of advertising and communication that will achieve your goals.
The videogames sector is experiencing one of its best moments in our country, and it does not appear to be decreasing according to its trend.
Everyone talks about eSports, record numbers, brutal growth, etc. It seems that you are identifying video games with eSports, when they have enough differences. For video games we understand from the Candy Crush on the mobile, Super Mario on Nintendo or Call Of Duty played in local, not multiplayer.
It is an exaggeration, but if it is true that has interesting parallels with football that will make eSports a massive sport. In future posts we will analyze in depth each aspect, today we point the 5 from our most relevant point of view:
There is Much talked about eSports in Spain, a unstoppable growth, large audiences, it’s the present-future, etc. They all are good news. But, have you seen any specific data regarding eSports in Spain? Besides from the accumulated LVP audience of the 15’ and 16’ season and some other historic data…
Now you have to address the next question: what do we do? This terrain allows us creativity without limits: sponsorships, activations without positioning, advertising on new platforms, promotions with video games ... Each brand has specific needs.