Services


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Services


Play The Game is one of the few agencies specialized in video games, eSports and new Technologies in Spain. We offer to accompany the brands from the initial stage in thir entry into the gaming territory to a total implementation of their actions with our 2 levels services:

 

Analysis


Analysis


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Tools:

  1. T2T, Target to Target: is a tool that combines and analyzes more than 800 variables that we have from the eSports and gaming target with the variables that you have available from your target. So we can identify perfectly how your target is in the gamer territory. Additionally it will allow us to identify market opportunities for your brand.
  2. G-Tracking: is a tracking on the eSports and gaming territory . We measure different variables lika fan base of other teams, games more played and bought, hardware, among others.
  3. LAB: Is a qualitative tool to study the target. We will informe more of this soon.

All this allows us to analyse viabilities, adaptations, variations and even detect opportunities and draw development strategies.

Activation


Activation


After 10 years on traditional marketing we have lot of experience in this enviroment. With the resources of our partners and our passion, we can make any marketing and communication action inside the gaming territory.

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