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PLAY THE GAME AGENCY
OUR MISSION
Play the Game was born in 2016 with a purpose: to help brands (re)connect with their target.
We understand that the digital entertainment territory is one of the best ways to be relevant again. By digital entertainment, we mean video games (where we were born), but also other options such as AI, new social networks, new immersive environments, esports, the metaverse, or new physical proposals.
Despite being a boutique and totally independent agency, we have had remarkable success as one of the main references in this territory. More than 60 top brands and 350 projects endorse us.
“Work hard, have fun and make history”
Our services
Specialists in new entertainment since 2016
CONTENT
To get closer to your target audience, tell them stories. But don't use existing content from another media/target and rehash it, generate content that really interests them and generates points of connection with you.
PHYSICAL EVENTS
Gaming and new entertainment are eminently digital, but physical events are a must for the community. Events with more than 100,000 attendees where passion and energy are in the air. An excellent point of contact with this target. But as long as you tell them something that interests them.
INFLUENCER MARKETING
No one doubts that content creators generate attraction and changes in habits. A large percentage of these influencers are gaming-based and they are increasingly pivoting towards other territories such as traditional sports, music, immersive worlds or technological disruptions, dragging their fans along with them.
PROMOTIONS
Who said these new territories don't work to generate traction? Promotions work, but they have to be relevant to generate action. The digital territory moves in other coordinates, knowing them and anticipating them is the key to getting it right.
DIGITAL
Video games and new entertainment are digital and therefore the possibilities to generate marketing actions are almost endless, from series and unique content, Social Media marketing adapted to gaming or phygital events.
AD HOC SOLUTIONS
Gamified solutions can be used to transmit values and concepts that are important for brands. Video games created ad hoc (advergames), improvement of tedious processes (gamification), consultancy, or AI products oriented to marketing or immersive worlds.
An industry that is constantly growing.
In recent years, the video games industry has taken off and has taken the lead over even the film and music industries, generating more than 2,380 million euros in 2022 in Spain alone.
We are facing an industry whose trend is exclusively upward and which has already exceeded 3 billion gamers worldwide, and double-digit growth is expected in the coming years.
GROWTH IN VIEWING TIME ON TWITCH
““We compete with (and lose to) Fortnite more than HBO.””
"New digital entertainment is the new medium to understand and connect with the new generations".
