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Maurits Cornelis Escher - Dutch artist
After 10 years working in a non-traditional marketing agency called La Línea we have created Play The Game, which is one of the few agencies specialized in video games, eSports and new technologies.
These areas are very important not only in economic terms, but also to get to know the new leisure habits. For today's society, and especially the younger generations, (millennials and digital natives), videogames are part of their daily life. Figures support it.
These sectors are very important, but at the same time tremendously complex. Even though they are on their first stage, they are growing and evolving rapidly. This means that, in order to work on them, we must understand and adapt them according to the needs of each brand.
Play the Game was born with the desire to help brands enter this new field in the right way, adjusting to their individual needs, without forgetting the ROI.
The question is not whether you should invest or not (of course!), Not even when (yesterday!), the question is, which is the best way for me to enter the gaming industry?