We have been working with El Pozo King Upp for 4 years, in different projects in esports, in La Velada de Ibai, even in AI, but in 2023 we saw the opportunity to enter Ibai and Piqué's new project: the Kings League, a new digital entertainment format that has revolutionized the way we used to watch football.
Read MoreWe have been working with El Pozo King Upp for 4 years, in different projects in esports, in La Velada de Ibai, even in AI, but in 2023 we saw the opportunity to enter Ibai and Piqué's new project: the Kings League, a new digital entertainment format that has revolutionized the way we used to watch football.
Read MoreWhen the second season of the Pokémon Twitch Cup came out, we saw an opportunity for Volkswagen, as they wanted to make their range of electric vehicles known to young people…
Read MoreThe government of the Balearic Islands has been betting on web3 technology during 2022 and 2023. In 2022, we held a forum on the metaverse and the future of tourism with the aim of training and learning about the metaverse, blockchain and the new revolution coming to the tourism sector…
Read MoreThey wanted to increase traffic to their restaurants and generate leads on their MyBurgerKing App, linked to the activation of their McLaren team sponsorship. To achieve this, they created special menus linked to F1 and the McLaren team…
Read More…it seems that Netflix has hit the nail on the head in this type of adaptation. After the success of One Piece, the platform announced the adaptation of the work Yu Yu Hakusho…
Read MoreAfter Visa's help with Keres Esports, both have had a strong impact on the public.
Read MoreEl Pozo King Upp is the "young" brand of El Pozo and after three consecutive years of trusting us we were not going to disappoint for La Velada of the year 2023.
Read MoreFrom Play the Game we proposed VISA to participate in the Queens League, the women's competition of the Kings League. From our point of view, it made sense as we were adding female athletes and new audiences, millennials and Gen-Z.
But it wasn't just about sponsorship with a logo, it was about creating relevant and organic trigger points for the audience.
Read MoreIn order to reach the target proposed by Burger King, at Play The Game we proposed to communicate the campaign through content creators to generate not only notoriety but also relevance and engagement, as well as a link with the superhero territory as far as possible.
Read More(…)This time, Sony Pictures is not lagging behind and presents us with one of the most iconic PlayStation titles on the big screen: "Gran Turismo".
During the Qatar 2022 World Cup, Burger King wanted to take the opportunity to indirectly link itself to the football territory (indirectly as McDonald's is the sponsor of the world cup), with the main objective of being in the conversation and generating relevance thanks to the event.
Read MoreIn Christmas 2022 - 2023, Burger King asked us to help them with one of their flagship promotions "PillaFijo", which ran between December 1st and January 8th.
Read MoreAfter so many years waiting for Nintendo to take the step towards the big screen
Read MoreSacrilege! Traitor! Liar! And other similar adjectives will come out of someone's mouth. I love esports, I owe them a lot and I wish they would keep going up, but reality is very stubborn and if someone doesn't want to see the elephant in the room, don't look at it.
Read MoreTwo weeks after its release, we have been able to test the new Star Wars saga videogame, Star Wars Jedi: Survivor.
Read MoreFrom El Pozo King they trusted Play the Game again for this new event both in sponsorship and activation.
Working with the client, we proposed continuing with what worked for us in 2021, but new actions to increase visibility and engagement.
Read MoreFitchin is an ambitious project that links the Web 3 world with gaming, backed by professionals with extensive experience in the sector
Read MoreTo achieve this objective, we developed a strategy of constant and transversal presence in the wide gaming territory.
Read MoreThis is not the first time VISA global has been involved in this territory, but it is in Spain and we are very happy to know that we have done our bit.
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