Case Study Jada Toys

Context:

Jada Toys, the company behind the iconic Simba brand, was looking for a way to connect with its target and that's why Play The Game made them see that the gaming sector was a great opportunity to achieve their objectives.

Our proposal:

Thanks to our experience and independence in the gaming sector, we decided that the strategy should start by sending traffic to their website, social networks and points of sale. Therefore, in the first months of the campaign (November and December 2021) we decided to use Twitch, Instagram and Twitter that Jada Toys had to raise awareness of the brand.

We got in touch with high calibre streamers such as Mery Soldier and Imantado, among others, knowing that we would get the engagement and later the feedback from the community that the brand demanded. With this we managed to generate a positive impact on the users to end the campaign with two sweepstakes, one Harry Potter and the other Minecraft.

It is worth highlighting that we have sought

Value:

It was not easy as we had to research and analyse very well how to link brand and product with gaming but it was worth it to see the result. In Play The Game we managed to find that relationship in a coherent and organic way so that influencers and products worked together. Thus achieving a better link with the desired community on the part of the brand.

Results:

Twitch: + 100K viewers

Instagram: + 1,000 new followers

Sweepstakes: +2,700 participants

Total campaign impressions: + 560K impressions