Esports marketing | Esports partnership management | Brand activation | Esports & Gaming consultancy | Online tournaments | Gaming events
WE ACTIVATE YOUR BRAND IN THE GAMING TERRITORY
CONTENT
To get closer to your target, tell them stories. But create content that he is really interested in and create connection points with you.
INFLUENCER MARKETING
No one doubts that content creators generate attraction and habit changes. A big percentage of these influencers are base on gaming, obviously due to the youngest segments are focused on esports and videogames.
DIGITAL
Videogames are digital and that is why there are almost infinite options to create marketing actions, from traditional social media marketing adapted to gaming and other platforms such as Twitch.
PHYSICAL EVENTS
Gaming is digital, but the physical events are basic for the community. Events of more than 100.000 assistants where you can breathe passion and energy. A great point of contact with this target, but whenever what you tell them is of their interest.
PROMOTIONS
Promotions work, but they have to be relevant to generate the action. Gaming territory moves in a different way, to know it and to anticipate are the key to success.
ADHOC SOLUTIONS
Through gamified solutions, values and concepts important to brands can be trasmitted . From videogames created adhoc (advergames) to improving tedious processes (gamification).
WE HELP YOU UNDERSTAND YOUR ROLE IN NEW DIGITAL ENTERTAINMENT
The gaming territory and new formats or technologies, although terribly interesting, are complex and can generate uncertainty. We know the whole gaming territory, esports, AI, and immersive territories, both nationally and internationally. But our strength is our independence: we are not stakeholders, and we do not tolerate conflicts of interest. We generate specialized reports and consultancies for brands and institutions that wish to have personalized elements of judgment for their possible integration into the ecosystem.
“Decide whether or how to enter these territories with rigorous and independent analysis.”
SPONSORSHIPS AND BROADCASTING ACTIVATIONS
Sponsorship is one of the main entry points for brands in broadcasting, i.e. broadcasting on different platforms of content that appeals to new generations.
Events such as the Ibai La Velada del año, The Grefg's Esland Awards, the Kings League or Marbella Vice, among others.
Events with audiences in the millions and spectacular engagement. But also subject to fashions, trends and the ups and downs of an audience that is not very loyal.
Despite being 100% independent at Play the Game, we have a close relationship with the entire broadcasting ecosystem, whether they are influencers, crews, developers or other assets. This way, we will look for the option that best suits a brand based on its resources and values. We have all kinds of projects and are constantly looking for new possibilities.
But we cannot forget about activations. It's no good just putting your brand logo and waiting to see what happens. We have an activations team with experience in more than 400 projects.
We manage cross & sales promotions between brands and companies optimizing their products and services.
We also develop win-win actions between influencers in exchange for presence and visibility.
ESPORTS SPONSORSHIPS
Sponsorship is one of the main ways for brands to enter esports, although not the only one.
We have a close relationship with the entire esports ecosystem, be it teams, leagues, influencers or other assets. In this way, we will look for the property that best suits a brand based on its resources and values, but also on the activation opportunities they offer to our client, the brand.
We have all kinds of projects in search of new sponsorships.
We develop bartering actions between influencers in exchange for their presence and visibility.
Furthermore, we manage cross-channel and sales promotions between brands and companies, optimizing their products and services.
We reach collaboration agreements to cede the product in exchange for presence and notoriety.
