Case Study C&A NFL Collection

C&A is a multinational chain specialising in fashion for all types of audiences. In 1Q2022 they launched a new collection based on the National Football League (NFL), the collection contained sweatshirts, t-shirts, trousers, among other accessories.

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Óscar Soriano
Case Study Jada Toys

Jada Toys, the company behind the iconic Simba brand, was looking for a way to connect with its target and that's why Play The Game made them see that the gaming sector was a great opportunity to achieve their objectives.

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Óscar Soriano
Is there life beyond the eSports?

 Everyone talks about eSports, record numbers, brutal growth, etc. It seems that you are identifying video games with eSports, when they have enough differences. For video games we understand from the Candy Crush on the mobile, Super Mario on Nintendo or Call Of Duty played in local, not multiplayer.

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Óscar Soriano
Are eSports the new football?

 It is an exaggeration, but if it is true that has interesting parallels with football that will make eSports a massive sport. In future posts we will analyze in depth each aspect, today we point the 5 from our most relevant point of view:

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Óscar Soriano
eSports in Spain

There is Much talked about eSports in Spain, a unstoppable growth, large audiences, it’s the present-future, etc. They all are good news. But, have you seen any specific data regarding eSports in Spain? Besides from the accumulated LVP audience of the 15’ and 16’ season and some other historic data…

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Óscar Soriano
HOW SHOULD YOU ENTER THE GAMING WORLD?

Now you have to address the next question: what do we do? This terrain allows us creativity without limits: sponsorships, activations without positioning, advertising on new platforms, promotions with video games ... Each brand has specific needs.

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Óscar Soriano