Case Study SpiderVerse

Context:

In May 2023, a few days before the release of the movie "Spider-Man: Crossing the Multiverse", Burger King took the initiative to create several special menus with distinctive red bread for all fans of this cinematic universe. The main purpose was to tie in with the launch of the film in an eye-catching way.

Proposal:

In order to reach the target proposed by Burger King, at Play The Game we proposed to communicate the campaign through content creators to generate not only notoriety but also relevance and engagement, as well as a link with the superhero territory as far as possible.

We were looking for influencers who were close, fun and with a very familiar audience; so our proposed content creators were Elesky, FamilyTube and StripMarvel.

With them, we ensured a communication that met all expectations and bore our personal stamp, i.e. organic, dynamic and non-aggressive advertising for the brand's audience.

Value:

Play The Game took charge of managing the entire campaign because although our association with the gaming world is clear, we also carry out actions with other types of entertainment. We were in charge of the strategy, negotiation, content management and entertainment actions and their connection with the territory, as well as management, optimisation and reporting.

Results:

Thanks to our selection of content creators and the different dynamics, we managed to achieve a reach of more than 500,000 impressions in just 10 days with a high engage.

Client's phrase:

"From the moment we received the brief, Play the Game knew how to perfectly understand the needs of the campaign in the digital environment, finding the most suitable profiles and adjusting the communications to the very specific target we wanted to impact, always with creativity as a hallmark. We are very satisfied to work with Roberto and the rest of the team".

Silvia Pardo Sanz. Digital Marketing Specialist