Context:

One of Visa's many tasks is to support and give visibility to female athletes, to seek equity within society, which is why in the second quarter of 2022 they wanted to explore their niche in esports, a different territory where they could expand their purpose.

Proposal:

From Play the Game Agency we proposed to sponsor the first Women's Esports Club in Europe, to help the club grow, both in infrastructure and visibility, with the idea of creating more women referents within the territory.

After Visa's help with Keres Esports, both have had a strong impact on the public. The team has managed to grow in social media with the help of Visa, which has helped to create more esports competitions for women and to carry out dynamics that help to give visibility to women gamers.

Value:

At the agency, we were in charge of developing and managing the brand's annual plan, as well as establishing direct contact and day-to-day control between the club and Visa. Our functions went further, putting in value our creative and executive capacity, given that we developed a Menina Gamer which was published in Gran Vía de Madrid in December 2022.

Results:

The sponsorship was announced in relevant media, such as Expansión, Europa Press, La razón or Reason Why, among others, which helped reach 26.7 million users, generating an economic value of €37,152 for both Visa and Keres Esports.

Received the award for best sponsorship deal at the EBLIVE AWARDS in Spain.
Impressions on social media 427,525
Interactions on RRSS 14418
Engagement rate: 3.37%.
Visa Logo impressions on Twich: 1,3713,942

Case Study VISA x Keres